Barbara Carrick Coleman

Professor - Rehired Retiree

  • 65 Citations
  • 3 h-Index
20022013
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Research Output 2002 2013

  • 65 Citations
  • 3 h-Index
  • 2 Chapter
  • 2 Article
  • 1 Review article
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Review article
2005
42 Citations (Scopus)

Sequence matters: A more effective way to use advertising and publicity

Loda, M. D. & Coleman, B. C., Dec 1 2005, In : Journal of Advertising Research. 45, 4, p. 362-372 11 p.

Research output: Contribution to journalReview article

publicity
Marketing
credibility
purchase
Publicity