• 29 Citations
  • 1 h-Index
20112019
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Fingerprint Dive into the research topics where Manisha Mathur is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Marketing Engineering & Materials Science
Profitability Engineering & Materials Science
Social media Business & Economics
Social media marketing Business & Economics
Customer-based brand equity Business & Economics
Prioritization Business & Economics
Customer retention Business & Economics
Justification Business & Economics

Research Output 2011 2019

  • 29 Citations
  • 1 h-Index
  • 5 Article

Building brand advocacy on social media to improve brand equity

Mathur, M., Jan 1 2019, In : International Journal of Electronic Marketing and Retailing. 10, 2, p. 150-172 23 p.

Research output: Contribution to journalArticle

Marketing
Social media
Advocacy
Brand equity
Industry
Marketing capabilities
Social media marketing
Perceived risk
Marketing
Firm reputation
Customer-based brand equity
Social media
Retailers
Marketing activities
Social media marketing
1 Citation (Scopus)

Customer retention through prioritization: Integrating time-dependent context of relationship dynamics

Mathur, M. & Kumar, S., Dec 16 2013, In : Journal of International Consumer Marketing. 25, 5, p. 332-343 12 p.

Research output: Contribution to journalArticle

Marketing
Profitability
Customer retention
Prioritization
Customer relationship
28 Citations (Scopus)

Antecedents to the Justification of Norm Violating Behavior Among Business Practitioners

Vitell, S. J., Keith, M. & Mathur, M., Jun 1 2011, In : Journal of Business Ethics. 101, 1, p. 163-173 11 p.

Research output: Contribution to journalArticle

institutionalization
moral philosophy
internalization
determinants
organization