• 36 Citations
  • 2 h-Index
20112020

Research output per year

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Fingerprint Dive into the research topics where Manisha Mathur is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Research Output

  • 36 Citations
  • 2 h-Index
  • 6 Article

Improving the value of the retailer brand through social media equity

Mathur, M., Jan 1 2020, (Accepted/In press) In : Journal of Brand Management.

Research output: Contribution to journalArticle

  • Building brand advocacy on social media to improve brand equity

    Mathur, M., 2019, In : International Journal of Electronic Marketing and Retailing. 10, 2, p. 150-172 23 p.

    Research output: Contribution to journalArticle

  • 1 Scopus citations
  • 3 Scopus citations
  • Customer retention through prioritization: Integrating time-dependent context of relationship dynamics

    Mathur, M. & Kumar, S., Dec 16 2013, In : Journal of International Consumer Marketing. 25, 5, p. 332-343 12 p.

    Research output: Contribution to journalArticle

  • 1 Scopus citations