• 30 Citations
  • 1 h-Index
20112019
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Fingerprint Dive into the research topics where Manisha Mathur is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Business & Economics

Social media
Social media marketing
Marketing
Customer-based brand equity
Prioritization
Customer retention
Justification
Retailers
Perceived risk
Marketing capabilities
Brand equity
Advocacy
Marketing theory
Marketing practices
Marketers
Religiosity
Institutionalization
Moral identity
Firm reputation
Marketing activities
Leverage
Interaction

Engineering & Materials Science

Marketing
Profitability
Industry