• 37 Citations
  • 2 h-Index
20112020

Research output per year

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Research Output

  • 37 Citations
  • 2 h-Index
  • 6 Article
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Article
2020

Improving the value of the retailer brand through social media equity

Mathur, M., Sep 1 2020, In : Journal of Brand Management. 27, 5, p. 508-530 23 p.

Research output: Contribution to journalArticle

2019

Building brand advocacy on social media to improve brand equity

Mathur, M., 2019, In : International Journal of Electronic Marketing and Retailing. 10, 2, p. 150-172 23 p.

Research output: Contribution to journalArticle

1 Scopus citations
3 Scopus citations
2018
1 Scopus citations
2013

Customer retention through prioritization: Integrating time-dependent context of relationship dynamics

Mathur, M. & Kumar, S., Dec 16 2013, In : Journal of International Consumer Marketing. 25, 5, p. 332-343 12 p.

Research output: Contribution to journalArticle

1 Scopus citations
2011

Antecedents to the Justification of Norm Violating Behavior Among Business Practitioners

Vitell, S. J., Keith, M. & Mathur, M., Jun 1 2011, In : Journal of Business Ethics. 101, 1, p. 163-173 11 p.

Research output: Contribution to journalArticle

31 Scopus citations