Mary F Mobley

Professor - Rehired Retiree

  • 43 Citations
  • 2 h-Index
1985 …2012
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Research Output 1985 2012

  • 43 Citations
  • 2 h-Index
  • 12 Article
  • 1 Conference contribution
2012

The Psychological Dynamics of Workplace Bullying: Recognizing Internal Marketing Erosion.

Mobley, M. F., Mobley, M. C., Basciano, P., Pelton, L. E. & Easley, R. W., 2012, Society for Marketing Advances Proceedings. p. 312 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Workplace bullying
Work place
Well-being
Psychological
Bullying
1996
2 Citations (Scopus)

Academic success through quality-managed course design

Reese, A. C. & Mobley, M. F., Jan 1 1996, In : Innovative Higher Education. 20, 3, p. 171-182 12 p.

Research output: Contribution to journalArticle

academic success
program of study
student
quality management
performance

A study of physician reactions to the Medicare cost containment pilot program in the state of Georgia

Mobley, M. C., Mobley, M. F. & O'Neal, S. K., Aug 2 1996, In : Journal of Hospital Marketing. 10, 2, p. 61-76 16 p.

Research output: Contribution to journalArticle

Cost Control
Medicare
Physicians
Federal Government
Fees and Charges
1993
1 Citation (Scopus)

Characteristics of clients of full-service and discount brokerage firms

Mobley, M. F. & Ibrahim, N., Mar 11 1993, In : Journal of Professional Services Marketing. 8, 2, p. 177-186 10 p.

Research output: Contribution to journalArticle

Discount
Predictors
Marketing
Demographics
Rating

Marketing executives’ views of academic research in the field of marketing

Mobley, M. F. & Stuart, E., Jul 22 1993, In : Journal of Marketing for Higher Education. 4, 1-2, p. 73-89 17 p.

Research output: Contribution to journalArticle

marketing
research interest
responsibility
mail survey
communications
25 Citations (Scopus)

Recruitment and retention of blood donors: A strategic linkage approach

Ibrahim, N. A. & Mobley, M. F., Jan 1 1993, In : Health Care Management Review. 18, 3, p. 67-73 7 p.

Research output: Contribution to journalArticle

Personnel Selection
Discriminant Analysis
Blood Donors
Tissue Donors
Linkage
1991
2 Citations (Scopus)

Analysis of client retention in the homeowners’ insurance business

Ibrahim, N. A. & Mobley, M. F., Oct 17 1991, In : Journal of Professional Services Marketing. 7, 1, p. 19-29 11 p.

Research output: Contribution to journalArticle

Insurance industry
Insurance
Empirical study
Factors
Casualties
1990
2 Citations (Scopus)

Megamarketing strategies for health care services

Mobley, M. F. & Elkins, R. L., Jan 1 1990, In : Health Marketing Quarterly. 7, 1-2, p. 13-19 7 p.

Research output: Contribution to journalArticle

Health Services
Public Relations
Delivery of Health Care
Marketing
Economics
1 Citation (Scopus)

Mental health care providers and the clergy: An analysis of ministerial referrals

Mobley, M. F. & Elkins, R. L., Dec 1 1990, In : Journal of Marketing for Mental Health. 2, 2, p. 39-47 9 p.

Research output: Contribution to journalArticle

Clergy
Health Personnel
Mental Health
Referral and Consultation
Health care providers
1989
1 Citation (Scopus)

Fragmentation within the university setting: An internal marketing response

Mobley, M. F. & Ibrahim, N. A., Aug 7 1989, In : Journal of Marketing for Higher Education. 2, 1, p. 79-86 8 p.

Research output: Contribution to journalArticle

fragmentation
marketing
university
Internal marketing
Fragmentation

Market growth strategies for mba programs

Mobley, M. F. & Elkins, R. L., May 26 1989, In : Journal of Professional Services Marketing. 4, 2, p. 153-158 6 p.

Research output: Contribution to journalArticle

Growth strategy
Growth opportunities
MBA program
Target markets
Recruiting

Overview of practical marketing considerations for private practicing psychiatrists

Mobley, M. F., Elkins, R. L. & Mobley, M., Jan 1 1989, In : Journal of Marketing for Mental Health. 2, 1, p. 97-103 7 p.

Research output: Contribution to journalArticle

Marketing
Psychiatry
1985
9 Citations (Scopus)

Academic psychiatry and the clergy: An analysis of ministerial referrals

Mobley, M. F., Katz, E. K. & Elkins, R. L., Jan 1 1985, In : Hospital and Community Psychiatry. 36, 1, p. 79-81 3 p.

Research output: Contribution to journalArticle

Clergy
Community Mental Health Services
Mental Disorders
Psychiatry
Referral and Consultation