Adjusting attitudes using traditional media: Magazines can still move millennials

Research output: Chapter in Book/Report/Conference proceeding › Chapter

ASJC Scopus subject areas

@inbook{cc3d6657c66d4bc7b7dc3434e901b515,

title = "Adjusting attitudes using traditional media: Magazines can still move millennials",

author = "Loda, {Marsha D.} and Coleman, {Barbara C.}",

year = "2009",

month = dec,

day = "4",

language = "English (US)",

isbn = "9781845936013",

pages = "119--130",

booktitle = "Tourism and Generation Y",

publisher = "CABI Publishing",

}

TY - CHAP

T1 - Adjusting attitudes using traditional media

T2 - Magazines can still move millennials

AU - Loda, Marsha D.

AU - Coleman, Barbara C.

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AN - SCOPUS:80555137087

SN - 9781845936013

SP - 119

EP - 130

BT - Tourism and Generation Y

PB - CABI Publishing

ER -