Adjusting attitudes using traditional media: Magazines can still move millennials

Marsha D. Loda, Barbara C. Coleman

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Scopus citations
Original languageEnglish (US)
Title of host publicationTourism and Generation Y
PublisherCABI Publishing
Number of pages12
ISBN (Print)9781845936013
StatePublished - Dec 4 2009

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Environmental Science(all)
  • Social Sciences(all)

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