| Original language | English (US) |
|---|---|
| Title of host publication | Tourism and Generation Y |
| Publisher | CABI Publishing |
| Pages | 119-130 |
| Number of pages | 12 |
| ISBN (Print) | 9781845936013 |
| State | Published - Dec 4 2009 |
Fingerprint
magazine
Millennials
ASJC Scopus subject areas
- Business, Management and Accounting(all)
- Environmental Science(all)
- Social Sciences(all)
Cite this
Loda, M. D., & Coleman, B. C. (2009). Adjusting attitudes using traditional media: Magazines can still move millennials. In Tourism and Generation Y (pp. 119-130). CABI Publishing.
Adjusting attitudes using traditional media : Magazines can still move millennials. / Loda, Marsha D.; Coleman, Barbara C.
Tourism and Generation Y. CABI Publishing, 2009. p. 119-130.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Loda, MD & Coleman, BC 2009, Adjusting attitudes using traditional media: Magazines can still move millennials. in Tourism and Generation Y. CABI Publishing, pp. 119-130.
Loda MD, Coleman BC. Adjusting attitudes using traditional media: Magazines can still move millennials. In Tourism and Generation Y. CABI Publishing. 2009. p. 119-130
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