Adjusting attitudes using traditional media: Magazines can still move millennials

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)
Original languageEnglish (US)
Title of host publicationTourism and Generation Y
PublisherCABI Publishing
Pages119-130
Number of pages12
ISBN (Print)9781845936013
StatePublished - Dec 4 2009

Fingerprint

magazine
Millennials

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Environmental Science(all)
  • Social Sciences(all)

Cite this

Adjusting attitudes using traditional media : Magazines can still move millennials. / Loda, Marsha D; Coleman, Barbara Carrick.

Tourism and Generation Y. CABI Publishing, 2009. p. 119-130.

Research output: Chapter in Book/Report/Conference proceedingChapter

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