Adjusting attitudes using traditional media: Magazines can still move millennials

Marsha D. Loda, Barbara C. Coleman

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
Original languageEnglish (US)
Title of host publicationTourism and Generation Y
PublisherCABI Publishing
Pages119-130
Number of pages12
ISBN (Print)9781845936013
StatePublished - Dec 4 2009

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Environmental Science(all)
  • Social Sciences(all)

Cite this

Loda, M. D., & Coleman, B. C. (2009). Adjusting attitudes using traditional media: Magazines can still move millennials. In Tourism and Generation Y (pp. 119-130). CABI Publishing.