An Experimental Test of Mobilization Effects in a Latino Community

Richard E. Matland, Gregory Roy Murray

Research output: Contribution to journalArticle

17 Citations (Scopus)

Abstract

This article describes a field experiment designed to test the efficacy of get-out-the-vote (GOTV) techniques in a new context and for an understudied population. It evaluates the effectiveness of nonpartisan GOTV messages delivered via personal contact and mail in a heavily Latino community during the 2004 presidential campaign. It proposes and tests an alternative model of voter turnout based on Zaller's receive-accept-sample model of public opinion. The findings are consistent with the authors' predictions; mobilization efforts increase turnout, but mobilization effects vary across citizens based on their propensity to vote. There is a large increase among episodic voters but little increase among habitual or registered nonvoters.

Original languageEnglish (US)
Pages (from-to)192-205
Number of pages14
JournalPolitical Research Quarterly
Volume65
Issue number1
DOIs
StatePublished - Mar 1 2012

Fingerprint

mobilization
voter
community
voter turnout
public opinion
campaign
contact
citizen
experiment

Keywords

  • elections and voting behavior
  • ethnicity
  • political methodology
  • politics
  • public opinion and political participation
  • race

ASJC Scopus subject areas

  • Sociology and Political Science

Cite this

An Experimental Test of Mobilization Effects in a Latino Community. / Matland, Richard E.; Murray, Gregory Roy.

In: Political Research Quarterly, Vol. 65, No. 1, 01.03.2012, p. 192-205.

Research output: Contribution to journalArticle

@article{a8e1e56ff52d4fb285245917900cade0,
title = "An Experimental Test of Mobilization Effects in a Latino Community",
abstract = "This article describes a field experiment designed to test the efficacy of get-out-the-vote (GOTV) techniques in a new context and for an understudied population. It evaluates the effectiveness of nonpartisan GOTV messages delivered via personal contact and mail in a heavily Latino community during the 2004 presidential campaign. It proposes and tests an alternative model of voter turnout based on Zaller's receive-accept-sample model of public opinion. The findings are consistent with the authors' predictions; mobilization efforts increase turnout, but mobilization effects vary across citizens based on their propensity to vote. There is a large increase among episodic voters but little increase among habitual or registered nonvoters.",
keywords = "elections and voting behavior, ethnicity, political methodology, politics, public opinion and political participation, race",
author = "Matland, {Richard E.} and Murray, {Gregory Roy}",
year = "2012",
month = "3",
day = "1",
doi = "10.1177/1065912910388192",
language = "English (US)",
volume = "65",
pages = "192--205",
journal = "Political Research Quarterly",
issn = "1065-9129",
publisher = "SAGE Publications Inc.",
number = "1",

}

TY - JOUR

T1 - An Experimental Test of Mobilization Effects in a Latino Community

AU - Matland, Richard E.

AU - Murray, Gregory Roy

PY - 2012/3/1

Y1 - 2012/3/1

N2 - This article describes a field experiment designed to test the efficacy of get-out-the-vote (GOTV) techniques in a new context and for an understudied population. It evaluates the effectiveness of nonpartisan GOTV messages delivered via personal contact and mail in a heavily Latino community during the 2004 presidential campaign. It proposes and tests an alternative model of voter turnout based on Zaller's receive-accept-sample model of public opinion. The findings are consistent with the authors' predictions; mobilization efforts increase turnout, but mobilization effects vary across citizens based on their propensity to vote. There is a large increase among episodic voters but little increase among habitual or registered nonvoters.

AB - This article describes a field experiment designed to test the efficacy of get-out-the-vote (GOTV) techniques in a new context and for an understudied population. It evaluates the effectiveness of nonpartisan GOTV messages delivered via personal contact and mail in a heavily Latino community during the 2004 presidential campaign. It proposes and tests an alternative model of voter turnout based on Zaller's receive-accept-sample model of public opinion. The findings are consistent with the authors' predictions; mobilization efforts increase turnout, but mobilization effects vary across citizens based on their propensity to vote. There is a large increase among episodic voters but little increase among habitual or registered nonvoters.

KW - elections and voting behavior

KW - ethnicity

KW - political methodology

KW - politics

KW - public opinion and political participation

KW - race

UR - http://www.scopus.com/inward/record.url?scp=84858259492&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84858259492&partnerID=8YFLogxK

U2 - 10.1177/1065912910388192

DO - 10.1177/1065912910388192

M3 - Article

AN - SCOPUS:84858259492

VL - 65

SP - 192

EP - 205

JO - Political Research Quarterly

JF - Political Research Quarterly

SN - 1065-9129

IS - 1

ER -