Building brand advocacy on social media to improve brand equity

Business & Economics

• Advocacy 100%
• Brand Equity 91%
• Social Media 72%
• Conceptual Model 71%
• Consumer Relations 46%
• Customer-based Brand Equity 41%
• Clique 39%
• Social Media Marketing 36%
• Seemingly Unrelated Regression 36%
• Strategy Formulation 33%
• Marketing Theory 33%
• Marketing Practices 31%
• Strategy Implementation 31%
• Sociology 30%
• Marketing Activities 30%
• Marketers 24%
• Marketing Strategy 23%
• Leverage 22%
• Interaction 15%