Developing and validating motivational message interventions for improving prescription drug adherence with consumers confronting chronic diseases

Gary L. Kreps, Melinda M. Villagran, Xiaoquan Zhao, Colleen McHorney, Christian Ledford, Melinda Weathers, Brian Keefe

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationLeveraging Consumer Psychology for Effective Health Communications
Subtitle of host publicationThe Obesity Challenge
PublisherTaylor and Francis Inc.
Pages233-250
Number of pages18
ISBN (Electronic)9781315702872
ISBN (Print)9780765627179
StatePublished - Jul 17 2015
Externally publishedYes

ASJC Scopus subject areas

  • Computer Science(all)
  • Social Sciences(all)

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