Development of a spiritually based educational program to increase colorectal cancer screening among African American men and women

Cheryl L. Holt, Chastity Roberts, Isabel Scarinci, Shereta R. Wiley, Mohamad Eloubeidi, Martha Crowther, John Bolland, Mark S. Litaker, Vivian Southward, Steven Scott Coughlin

Research output: Contribution to journalArticle

20 Citations (Scopus)

Abstract

This study describes the development of a spiritually based intervention to increase colorectal cancer screening through African American churches by framing the health message with spiritual themes and scripture. The intervention development phase consisted of ideas from an advisory panel and core content identified in focus groups. In the pilot-testing phase, prototypes of the intervention materials were tested for graphic appeal in additional focus groups, and content was tested for acceptability and comprehension in cognitive interviews. Participants preferred materials showing a variety of African Americans in real settings, bright color schemes, and an uplifting message emphasizing prevention and early detection. Spiritual themes such as stewardship over the body, being well to serve God, and using faith to overcome fear, were well received. The materials were then finalized for implementation and will be used by community health advisors to encourage screening.

Original languageEnglish (US)
Pages (from-to)400-412
Number of pages13
JournalHealth Communication
Volume24
Issue number5
DOIs
StatePublished - Jan 1 2009

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Focus Groups
Early Detection of Cancer
educational program
African Americans
Colorectal Neoplasms
Screening
cancer
Health
advisory panel
Fear
Religious buildings
Color
Interviews
health
faith
god
appeal
comprehension
Group
church

ASJC Scopus subject areas

  • Health(social science)
  • Communication

Cite this

Development of a spiritually based educational program to increase colorectal cancer screening among African American men and women. / Holt, Cheryl L.; Roberts, Chastity; Scarinci, Isabel; Wiley, Shereta R.; Eloubeidi, Mohamad; Crowther, Martha; Bolland, John; Litaker, Mark S.; Southward, Vivian; Coughlin, Steven Scott.

In: Health Communication, Vol. 24, No. 5, 01.01.2009, p. 400-412.

Research output: Contribution to journalArticle

Holt, CL, Roberts, C, Scarinci, I, Wiley, SR, Eloubeidi, M, Crowther, M, Bolland, J, Litaker, MS, Southward, V & Coughlin, SS 2009, 'Development of a spiritually based educational program to increase colorectal cancer screening among African American men and women', Health Communication, vol. 24, no. 5, pp. 400-412. https://doi.org/10.1080/10410230903023451
Holt, Cheryl L. ; Roberts, Chastity ; Scarinci, Isabel ; Wiley, Shereta R. ; Eloubeidi, Mohamad ; Crowther, Martha ; Bolland, John ; Litaker, Mark S. ; Southward, Vivian ; Coughlin, Steven Scott. / Development of a spiritually based educational program to increase colorectal cancer screening among African American men and women. In: Health Communication. 2009 ; Vol. 24, No. 5. pp. 400-412.
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