Dialed In: Continuous Response Measures in Televised Political Debates and Their Effect on Viewers

Jeremy Saks; Jordan L. Compton; Ashley Hopkins; Kareem El Damanhoury

doi:10.1080/08838151.2016.1164164

Dialed In: Continuous Response Measures in Televised Political Debates and Their Effect on Viewers

Jeremy Saks, Jordan L. Compton, Ashley Hopkins, Kareem El Damanhoury

Research output: Contribution to journal › Article › peer-review

6 Scopus citations

Abstract

As a result of emerging debate formats and technological advancements over the years, the media started using continuous response measures (CRMs) in the form of on-screen trackers, allowing select audiences to rate candidate performances in political debates in 2004. Given the limited amount of scholarly research that has tackled this issue, this study aims to investigate the effect of CRMs on college students’ voting choices and perceptions of political candidates. This experimental study has found that these trackers did influence the participants’ evaluations of the political candidates shown in the debate regardless of previously stated political affiliation.

Original language	English (US)
Pages (from-to)	231-247
Number of pages	17
Journal	Journal of Broadcasting and Electronic Media
Volume	60
Issue number	2
DOIs	https://doi.org/10.1080/08838151.2016.1164164
State	Published - Apr 2 2016
Externally published	Yes

ASJC Scopus subject areas

Communication

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10.1080/08838151.2016.1164164

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abstract = "As a result of emerging debate formats and technological advancements over the years, the media started using continuous response measures (CRMs) in the form of on-screen trackers, allowing select audiences to rate candidate performances in political debates in 2004. Given the limited amount of scholarly research that has tackled this issue, this study aims to investigate the effect of CRMs on college students{\textquoteright} voting choices and perceptions of political candidates. This experimental study has found that these trackers did influence the participants{\textquoteright} evaluations of the political candidates shown in the debate regardless of previously stated political affiliation.",

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Dialed In: Continuous Response Measures in Televised Political Debates and Their Effect on Viewers

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