Entrepreneurial orientation and the performance of religious congregations as predicted by rational choice theory

John A. Pearce, David A. Fritz, Peter S. Davis

    Research output: Contribution to journalArticle

    102 Scopus citations


    Empirical and anecdotal evidence suggests that businesses that act with an entrepreneurial orientation enjoy superior performance. Our research investigates whether nonprofit, religious congregations can benefit from similar initiatives. We based our hypotheses on the Rational Choice Theory of Religion, which was developed by social scientists to bring economic analysis to the understanding of the effects of competition among nonprofit organizations. Using a sample of 250 religious congregations in five different geographical markets, an entrepreneurial orientation is found to be positively associated with organizational performance. A hypothesized interaction effect between environmental munificence and entrepreneurial orientation is assessed.

    Original languageEnglish (US)
    Pages (from-to)219-248
    Number of pages30
    JournalEntrepreneurship: Theory and Practice
    Issue number1
    StatePublished - Jan 1 2010


    ASJC Scopus subject areas

    • Business and International Management
    • Economics and Econometrics

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