Fragmentation within the university setting

An internal marketing response

Mary F Mobley, Nabil A. Ibrahim

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)79-86
Number of pages8
JournalJournal of Marketing for Higher Education
Volume2
Issue number1
DOIs
StatePublished - Aug 7 1989

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fragmentation
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Internal marketing
Fragmentation

ASJC Scopus subject areas

  • Education
  • Marketing

Cite this

Fragmentation within the university setting : An internal marketing response. / Mobley, Mary F; Ibrahim, Nabil A.

In: Journal of Marketing for Higher Education, Vol. 2, No. 1, 07.08.1989, p. 79-86.

Research output: Contribution to journalArticle

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