Fragmentation within the university setting: An internal marketing response

Mary F. Mobley; Nabil A. Ibrahim

doi:10.1300/J050v02n01_09

Fragmentation within the university setting: An internal marketing response

Mary F. Mobley, Nabil A. Ibrahim

James M. Hull College of Business

Research output: Contribution to journal › Article › peer-review

1 Scopus citations

Original language	English (US)
Pages (from-to)	79-86
Number of pages	8
Journal	Journal of Marketing for Higher Education
Volume	2
Issue number	1
DOIs	https://doi.org/10.1300/J050v02n01_09
State	Published - Aug 7 1989

ASJC Scopus subject areas

Education
Marketing

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Fragmentation within the university setting: An internal marketing response

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