Leveraging social media-based determinants to build customer-based brand equity of a retailer

Business & Economics

• Customer-based Brand Equity 100%
• Social Media 58%
• Retailers 47%
• Social Media Marketing 34%
• Marketing Activities 28%
• Consumer Relations 22%
• Leverage 21%
• Clique 19%
• Seemingly Unrelated Regression 17%
• Strategy Formulation 16%
• Marketing Theory 16%
• Marketing Practices 15%
• Strategy Implementation 14%
• Field Study 13%
• Marketers 11%
• Marketing Strategy 11%
• Interaction 7%