Little cigars and cigarillos: Affect and perceived relative harm among U.S. adults, 2015

Ban Ahmed Majeed, Amy Nyman, Kymberle L. Sterling, Paul Slovic

Research output: Contribution to journalArticle

Abstract

Introduction: Similar to cigarette smoking, consumption of cigars delivers nicotine and byproducts of tobacco combustion and elevates the risk of addiction, illness, and premature death. This study examined the relationship of affect, perceived relative harm, and LCC smoking behavior among U.S. adults. Methods: Data were from Tobacco Products and Risk Perceptions Survey conducted in 2015. The study included a probability based sample of 6051 adults (18+) drawn from an online research panel. A current LCC smoker was defined as having ever smoked LCCs and was currently smoking LCCs every day, somedays, or rarely. Participants were asked whether smoking LCCs was less harmful, had about the same level of harm, or was more harmful than smoking regular cigarettes. Feelings about LCCs were collected using word association technique. Descriptive and multinomial logistic regression analyses were conducted. Results: About 7% of the study participants were current LCC smokers. Adults with positive feelings had four-fold the adjusted odds to be current LCC smokers. Perceiving LCCs to be less harmful had 2.7 higher adjusted odds of being current LCC smokers. Conclusions: Compared to cigarettes, LCCs evoked more positive feelings among adults and these positive feelings were strongly associated with both perceiving LCCs as less harmful than cigarettes and with current LCC smoking. Cessation and prevention interventions would benefit from applying the principles of social marketing in which information is provided not only to inform consumers but also to evoke negative feelings and associations with LCC smoking.

Original languageEnglish (US)
Pages (from-to)107-112
Number of pages6
JournalAddictive Behaviors
Volume85
DOIs
StatePublished - Oct 1 2018

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Tobacco Products
Smoking
Emotions
Risk perception
Social Marketing
Tobacco
Sampling Studies
Premature Mortality
Nicotine
Byproducts
Logistics
Marketing
Association reactions
Logistic Models
Regression Analysis
Research

Keywords

  • Affect
  • Cigarillos
  • Feelings
  • Harm perception
  • Little cigars

ASJC Scopus subject areas

  • Medicine (miscellaneous)
  • Toxicology
  • Clinical Psychology
  • Psychiatry and Mental health

Cite this

Little cigars and cigarillos : Affect and perceived relative harm among U.S. adults, 2015. / Majeed, Ban Ahmed; Nyman, Amy; Sterling, Kymberle L.; Slovic, Paul.

In: Addictive Behaviors, Vol. 85, 01.10.2018, p. 107-112.

Research output: Contribution to journalArticle

Majeed, Ban Ahmed ; Nyman, Amy ; Sterling, Kymberle L. ; Slovic, Paul. / Little cigars and cigarillos : Affect and perceived relative harm among U.S. adults, 2015. In: Addictive Behaviors. 2018 ; Vol. 85. pp. 107-112.
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