Mediated Medication-Risk Messages: A Content Analysis of Print News Coverage of Increased Medication Risk

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2 Scopus citations

Abstract

The social amplification of risk framework approaches risk as a combination of the objective risk of physical harm and the process through which individuals interpret the hazard. Within that framework, this study included a content analysis of media coverage of a changed risk profile of prescription medication. Considering frequency of news coverage as one cue to audience attention, results indicate that veterans as an at-risk population garner more media attention than children as an at-risk population. The concept of amplification was associated with an amplifying lead, the use of narrative, the identification of children as the at-risk population, and article length.

Original languageEnglish (US)
Pages (from-to)397-412
Number of pages16
JournalCommunication Quarterly
Volume61
Issue number4
DOIs
StatePublished - 2013
Externally publishedYes

Keywords

  • Communication Theory
  • Health Communication
  • Mass Communication

ASJC Scopus subject areas

  • Communication

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