Promoting your Community on the Web: An Exploratory Analysis of the Web Presence of Cities in Georgia

Research output: Contribution to journalArticle

Abstract

Today, promoting community assets through a quality web presence is a vital component of economic development practice. However, many local development agencies do not have functional websites and also lack quality social media sites. In this study, we examine how municipalities in the Atlanta Metro area use their websites to promote economic development. The study seeks to answer two research questions: How are municipalities promoting their community assets on the web? And for agencies with a web presence, how effective are they at promoting community assets? The analysis describes the content of the agencies’ websites and assesses the overall quality of their web presence. An instrument, based on the scholarly literature, is used to evaluate website quality (Middleton, 2007). The quality of web presence will include an analysis of the social media sites of agencies. The study’s findings can be used to develop prescriptions for economic development organizations to improve their web presence.
Original languageEnglish (US)
JournalThe Georgia Journal of Public Policy
Volume3
Issue number1
StatePublished - 2017

Keywords

  • Public Administration
  • Public Administration and Social Services
  • Social Sciences
  • Municipalities
  • economic development
  • E-government
  • Web promotion
  • Other Public Affairs, Public Policy and Public Administration

Fingerprint Dive into the research topics of 'Promoting your Community on the Web: An Exploratory Analysis of the Web Presence of Cities in Georgia'. Together they form a unique fingerprint.

  • Cite this