Quantifying the long-term effect of social media

Manisha Mathur

Research output: Contribution to journalArticlepeer-review

4 Scopus citations
Original languageEnglish (US)
Pages (from-to)19-39
Number of pages21
JournalInternational Journal of Internet Marketing and Advertising
Volume12
Issue number1
DOIs
StatePublished - 2018

Keywords

  • Brand value
  • Relationship marketing
  • Social advocacy
  • Social media marketing

ASJC Scopus subject areas

  • Marketing

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