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Quantifying the long-term effect of social media
Manisha Mathur
James M. Hull College of Business
Research output
:
Contribution to journal
›
Article
›
peer-review
8
Scopus citations
Overview
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Business & Economics
Social Media
100%
Brand Value
46%
Media Effects
28%
Econometric Modelling
24%
Branding Strategy
24%
Vector Autoregressive
23%
Marketing Theory
23%
Retail
22%
Retail Industry
22%
Marketing Practices
21%
Customer Perception
21%
Economic Downturn
21%
Marketers
16%
Marketing Strategy
16%
Retailers
13%
Competitive Advantage
13%
Factors
6%