Recruitment and retention of blood donors: A strategic linkage approach

Nabil A. Ibrahim, Mary F. Mobley

Research output: Contribution to journalArticle

25 Scopus citations

Abstract

Through the use of discriminant analysis, 521 blood donors were analyzed to develop profiles of both high and low donors. The practical value of strategically linking recruitment and retention activities aimed at those who fit a multiple-giving profile is presented.

Original languageEnglish (US)
Pages (from-to)67-73
Number of pages7
JournalHealth Care Management Review
Volume18
Issue number3
DOIs
StatePublished - Jan 1 1993

ASJC Scopus subject areas

  • Leadership and Management
  • Health Policy
  • Strategy and Management

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