Recruitment and retention of blood donors: A strategic linkage approach

Nabil A. Ibrahim, Mary F. Mobley

Research output: Contribution to journalArticlepeer-review

26 Scopus citations


Through the use of discriminant analysis, 521 blood donors were analyzed to develop profiles of both high and low donors. The practical value of strategically linking recruitment and retention activities aimed at those who fit a multiple-giving profile is presented.

Original languageEnglish (US)
Pages (from-to)67-73
Number of pages7
JournalHealth Care Management Review
Issue number3
StatePublished - Jan 1 1993

ASJC Scopus subject areas

  • Leadership and Management
  • Health Policy
  • Strategy and Management


Dive into the research topics of 'Recruitment and retention of blood donors: A strategic linkage approach'. Together they form a unique fingerprint.

Cite this