TY - GEN
T1 - Selection of privacy enhanced communication
T2 - America�s Conference on Information Systems: A Tradition of Innovation, AMCIS 2017
AU - Pieron, Tyler M.
AU - Smith, James N.
N1 - Publisher Copyright:
© 2017 AIS/ICIS Administrative Office. All Rights Reserved.
PY - 2017
Y1 - 2017
N2 - In 2013, the capacity and capability of the world’s intelligence agencies to monitor communications was revealed, which has resulted in an increased awareness by consumers of the potential that private communications could be monitored on a grand scale. As a result of these disclosures, consumers are more sensitive to privacy related concerns, but there is limited extant literature and models focusing on the impact the perception of privacy has on consumer’s selection, acceptance, and use of technology. This paper proposes a theoretical extension of the unified theory of acceptance and use of technology 2 (UTAUT2) to incorporate privacy as an individual factor influencing consumer acceptance and use of technology. The proposed UTAUT2+P theory incorporates the perception of privacy as an individual difference, along with age, gender and experience, which is hypothesized to moderate the effects of extant UTAUT2 constructs on behavioral intention and technology acceptance by consumers.
AB - In 2013, the capacity and capability of the world’s intelligence agencies to monitor communications was revealed, which has resulted in an increased awareness by consumers of the potential that private communications could be monitored on a grand scale. As a result of these disclosures, consumers are more sensitive to privacy related concerns, but there is limited extant literature and models focusing on the impact the perception of privacy has on consumer’s selection, acceptance, and use of technology. This paper proposes a theoretical extension of the unified theory of acceptance and use of technology 2 (UTAUT2) to incorporate privacy as an individual factor influencing consumer acceptance and use of technology. The proposed UTAUT2+P theory incorporates the perception of privacy as an individual difference, along with age, gender and experience, which is hypothesized to moderate the effects of extant UTAUT2 constructs on behavioral intention and technology acceptance by consumers.
KW - Consumer acceptance
KW - Privacy
KW - Privacy perception
KW - Technology acceptance
KW - UTAUT2
UR - http://www.scopus.com/inward/record.url?scp=85048395700&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85048395700&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85048395700
T3 - AMCIS 2017 - America's Conference on Information Systems: A Tradition of Innovation
BT - AMCIS 2017 - America's Conference on Information Systems
PB - Americas Conference on Information Systems
Y2 - 10 August 2017 through 12 August 2017
ER -