Selection of privacy enhanced communication: An extension of the UTAUT2 theory

Tyler M. Pieron, James N. Smith

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

In 2013, the capacity and capability of the world’s intelligence agencies to monitor communications was revealed, which has resulted in an increased awareness by consumers of the potential that private communications could be monitored on a grand scale. As a result of these disclosures, consumers are more sensitive to privacy related concerns, but there is limited extant literature and models focusing on the impact the perception of privacy has on consumer’s selection, acceptance, and use of technology. This paper proposes a theoretical extension of the unified theory of acceptance and use of technology 2 (UTAUT2) to incorporate privacy as an individual factor influencing consumer acceptance and use of technology. The proposed UTAUT2+P theory incorporates the perception of privacy as an individual difference, along with age, gender and experience, which is hypothesized to moderate the effects of extant UTAUT2 constructs on behavioral intention and technology acceptance by consumers.

Original languageEnglish (US)
Title of host publicationAMCIS 2017 - America's Conference on Information Systems
Subtitle of host publicationA Tradition of Innovation
PublisherAmericas Conference on Information Systems
ISBN (Electronic)9780996683142
StatePublished - 2017
Externally publishedYes
EventAmerica�s Conference on Information Systems: A Tradition of Innovation, AMCIS 2017 - Boston, United States
Duration: Aug 10 2017Aug 12 2017

Publication series

NameAMCIS 2017 - America's Conference on Information Systems: A Tradition of Innovation
Volume2017-August

Conference

ConferenceAmerica�s Conference on Information Systems: A Tradition of Innovation, AMCIS 2017
Country/TerritoryUnited States
CityBoston
Period8/10/178/12/17

Keywords

  • Consumer acceptance
  • Privacy
  • Privacy perception
  • Technology acceptance
  • UTAUT2

ASJC Scopus subject areas

  • Computer Science Applications
  • Information Systems
  • Computer Networks and Communications

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