Slayers vs Slackers: An Examination of Users’ Competitive Differences in Gamified IT Platforms Based on Hedonic Motivation System Model

Mohsen M. Jozani, Michele Maasberg, Emmanuel Ayaburi

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

Competitive fitness environment platforms and technology rely on reward-based gamification, which can be traced back to customer loyalty programs started by the airline and hotel industry in the 1980’s. These reward systems use basic game elements of Badges, Levels/Leaderboards, Achievements, and Points (BLAP) to invoke intrinsic motivation. Reward-based gamifications are easy to implement and the application of such systems has been proven to be successful in adaptive learning of certain types of skills or encouraging the completion of routine tasks. However, implementing reward-based game elements without designing a meaningful experience tailored to the individuals’ characteristics or learning needs could lead to user boredom or disengagement over the long run. This research extends Hedonic Motivation System Model (HMSAM), which is specific system acceptance model based on cognitive absorption in a competitive fitness context, by examining the effect of users’ competitive and engagement characteristics. We propose that considering individual competitive differences as well as providing a meaningful immersive experience can enhance IS platform design and have practical results regarding enhancement of competitive fitness technology design in support of improved individual user performance and safety.

Original languageEnglish (US)
Title of host publicationLearning and Collaboration Technologies. Learning and Teaching - 5th International Conference, LCT 2018, Held as Part of HCI International 2018, Proceedings
EditorsPanayiotis Zaphiris, Andri Ioannou
PublisherSpringer Verlag
Pages164-172
Number of pages9
ISBN (Print)9783319911519
DOIs
StatePublished - 2018
Externally publishedYes
Event5th International Conference on Learning and Collaboration Technologies, LCT 2018 Held as Part of HCI International 2018 - Las Vegas, United States
Duration: Jul 15 2018Jul 20 2018

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume10925 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference5th International Conference on Learning and Collaboration Technologies, LCT 2018 Held as Part of HCI International 2018
Country/TerritoryUnited States
CityLas Vegas
Period7/15/187/20/18

Keywords

  • Gamification
  • Hedonic-Motivation System Model
  • Self-Determination Theory

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)

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