James M. Hull College of Business

Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Marketing Engineering & Materials Science
social responsibility Social Sciences
student Social Sciences
economics Social Sciences
venture capital Social Sciences
marketing Social Sciences
Education Engineering & Materials Science
capital investment Social Sciences

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Research Output 1985 2019

1 Citation (Scopus)

Adoption of multimedia technology for learning and gender difference

Park, C., Kim, D. G., Cho, S. & Han, H. J., Mar 1 2019, In : Computers in Human Behavior. 92, p. 288-296 9 p.

Research output: Contribution to journalArticle

Gender Differences

Building brand advocacy on social media to improve brand equity

Mathur, M., Jan 1 2019, In : International Journal of Electronic Marketing and Retailing. 10, 2, p. 150-172 23 p.

Research output: Contribution to journalArticle

Social media
Brand equity

Inclusion fairness in accounting, finance, and management: An investigation of A-star publications on the ABDC journal list

Grossmann, A., Mooney, L. & Dugan, M. T., Feb 1 2019, In : Journal of Business Research. 95, p. 232-241 10 p.

Research output: Contribution to journalArticle

Journal quality