James M. Hull College of Business

Fingerprint Dive into the research topics where James M. Hull College of Business is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

productivity Social Sciences
social responsibility Social Sciences
student Social Sciences
economics Social Sciences
venture capital Social Sciences
marketing Social Sciences
management Social Sciences
capital investment Social Sciences

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Research Output 1985 2019

4 Citations (Scopus)

Adoption of multimedia technology for learning and gender difference

Park, C., Kim, D. G., Cho, S. & Han, H. J., Mar 1 2019, In : Computers in Human Behavior. 92, p. 288-296 9 p.

Research output: Contribution to journalArticle

Multimedia
Learning
Technology
Gender Differences
Moderators

Building brand advocacy on social media to improve brand equity

Mathur, M., Jan 1 2019, In : International Journal of Electronic Marketing and Retailing. 10, 2, p. 150-172 23 p.

Research output: Contribution to journalArticle

Marketing
Social media
Advocacy
Brand equity
Industry

Competitive balance in women’s collegiate cross country running

Medcalfe, S. K., Ndhlovu, P. & Thompson, M. A., Jan 1 2019, In : Applied Economics Letters.

Research output: Contribution to journalArticle

Competitive balance
Participation
Social choice
Violations
Athletics