Marsha D Loda

Associate Professor

  • 118 Citations
  • 5 h-Index
20052014

Research output per year

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Research Output

  • 118 Citations
  • 5 h-Index
  • 7 Article
  • 1 Chapter
  • 1 Review article

Suggesting a More Effective Way to Use the Promotional Mix in Services

Loda, M. D., Oct 1 2014, In : Services Marketing Quarterly. 35, 4, p. 304-320 17 p.

Research output: Contribution to journalArticle

  • 3 Scopus citations

    Temporal Orientation and Destination Selection

    Loda, M. D. & Amos, C., Jan 1 2014, In : Journal of Hospitality Marketing and Management. 23, 8, p. 907-919 13 p.

    Research output: Contribution to journalArticle

  • 3 Scopus citations

    Walking in memphis: Testing one DMO's marketing strategy to millennials

    Loda, M. D., Coleman, B. C. & Backman, K. F., Feb 2010, In : Journal of Travel Research. 49, 1, p. 46-55 10 p.

    Research output: Contribution to journalArticle

  • 8 Scopus citations

    Adjusting attitudes using traditional media: Magazines can still move millennials

    Loda, M. D. & Coleman, B. C., Dec 4 2009, Tourism and Generation Y. CABI Publishing, p. 119-130 12 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Destination websites' persuasiveness

    Loda, M. D., Teichmann, K. & Zins, A. H., Mar 27 2009, In : International Journal of Culture, Tourism and Hospitality Research. 3, 1, p. 70-80 11 p.

    Research output: Contribution to journalArticle

  • 21 Scopus citations