Marsha D Loda

Associate Professor

  • 115 Citations
  • 5 h-Index
20052014
If you made any changes in Pure, your changes will be visible here soon.

Fingerprint Dive into the research topics where Marsha D Loda is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles
tourism Earth & Environmental Sciences
publicity Social Sciences
marketing Earth & Environmental Sciences
Tourism Social Sciences
mass media Earth & Environmental Sciences
credibility Social Sciences
walking Earth & Environmental Sciences
magazine Social Sciences

Research Output 2005 2014

  • 115 Citations
  • 5 h-Index
  • 7 Article
  • 1 Chapter
  • 1 Review article
3 Citations (Scopus)

Suggesting a More Effective Way to Use the Promotional Mix in Services

Loda, M. D., Oct 1 2014, In : Services Marketing Quarterly. 35, 4, p. 304-320 17 p.

Research output: Contribution to journalArticle

Publicity
Purchase intent
Sequencing
Marketing
Marketing mix
3 Citations (Scopus)

Temporal Orientation and Destination Selection

Loda, M. D. & Amos, C., Jan 1 2014, In : Journal of Hospitality Marketing and Management. 23, 8, p. 907-919 13 p.

Research output: Contribution to journalArticle

Marketing
tourism
Industry
information processing
marketing
8 Citations (Scopus)

Walking in memphis: Testing one DMO's marketing strategy to millennials

Loda, M. D., Coleman, B. C. & Backman, K. F., Jan 1 2010, In : Journal of Travel Research. 49, 1, p. 46-55 10 p.

Research output: Contribution to journalArticle

walking
marketing
Marketing
tourism
Tourism

Adjusting attitudes using traditional media: Magazines can still move millennials

Loda, M. D. & Coleman, B. C., Dec 4 2009, Tourism and Generation Y. CABI Publishing, p. 119-130 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

magazine
Millennials
21 Citations (Scopus)

Destination websites' persuasiveness

Loda, M. D., Teichmann, K. & Zins, A. H., Mar 27 2009, In : International Journal of Culture, Tourism and Hospitality Research. 3, 1, p. 70-80 11 p.

Research output: Contribution to journalArticle

website
tourism
credibility
methodology
Tourism