A bidirectional perspective of trust and risk in determining factors that influence mobile app installation

Amita Goyal Chin, Mark A. Harris, Robert Brookshire

Research output: Contribution to journalArticle

11 Scopus citations

Abstract

The purpose of this research is to consider how trust in and perceived risk of a mobile marketplace impact a consumer before installing a mobile application. In particular, trust is considered from the perspective of institutionalized trust, where consumers faced with ignorance rely on institutionalized mechanisms for personal safety. A bidirectional research model is presented based on trust and perceived risk as antecedents to the intent to install a mobile application. Data is collected from a survey of 214 participants and is analyzed using structural equation modeling. Results suggest that institutional loyalty plays a significant role in consumers’ intent to install mobile apps. Trust and its antecedent, security, had strong significant positive relationships with the intention to install mobile apps, while risk and its antecedent, privacy, had weak and insignificant relationships. The bidirectional model's relationship between trust and risk was also insignificant in both directions, further suggesting that perception of risk is an insignificant factor in the intent to install mobile apps.

Original languageEnglish (US)
Pages (from-to)49-59
Number of pages11
JournalInternational Journal of Information Management
Volume39
DOIs
Publication statusPublished - Apr 2018

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Keywords

  • Information security
  • Institutionalized trust
  • Intent to install
  • Mobile app installation
  • Mobile device security

ASJC Scopus subject areas

  • Information Systems
  • Computer Networks and Communications
  • Library and Information Sciences

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