Analysis of client retention in the homeowners’ insurance business

Nabil A. Ibrahim, Mary F Mobley

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

This empirical study surveyed homeowners on various demographic and attitudinal dimensionsfor the purpose of profiling property and casualty insurance customers. The results of a discriminant analysis identified variables which are important with respect to client retention, a factor that is critical for the long-term economic health of an insurance agency.

Original languageEnglish (US)
Pages (from-to)19-29
Number of pages11
JournalJournal of Professional Services Marketing
Volume7
Issue number1
DOIs
StatePublished - Oct 17 1991

Fingerprint

Insurance industry
Insurance
Empirical study
Factors
Casualties
Demographics
Profiling
Discriminant analysis
Health economics

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)

Cite this

Analysis of client retention in the homeowners’ insurance business. / Ibrahim, Nabil A.; Mobley, Mary F.

In: Journal of Professional Services Marketing, Vol. 7, No. 1, 17.10.1991, p. 19-29.

Research output: Contribution to journalArticle

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