Analysis of client retention in the homeowners’ insurance business

Nabil A. Ibrahim, Mary F Mobley

Research output: Contribution to journalArticle

2 Scopus citations

Abstract

This empirical study surveyed homeowners on various demographic and attitudinal dimensionsfor the purpose of profiling property and casualty insurance customers. The results of a discriminant analysis identified variables which are important with respect to client retention, a factor that is critical for the long-term economic health of an insurance agency.

Original languageEnglish (US)
Pages (from-to)19-29
Number of pages11
JournalJournal of Professional Services Marketing
Volume7
Issue number1
DOIs
StatePublished - Oct 17 1991

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ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)

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