Analysis of client retention in the homeowners’ insurance business

Nabil A. Ibrahim; Mary F Mobley

doi:10.1300/J090v07n01_03

Analysis of client retention in the homeowners’ insurance business

Nabil A. Ibrahim, Mary F Mobley

James M. Hull College of Business

Research output: Contribution to journal › Article › peer-review

2 Scopus citations

Abstract

This empirical study surveyed homeowners on various demographic and attitudinal dimensionsfor the purpose of profiling property and casualty insurance customers. The results of a discriminant analysis identified variables which are important with respect to client retention, a factor that is critical for the long-term economic health of an insurance agency.

Original language	English (US)
Pages (from-to)	19-29
Number of pages	11
Journal	Journal of Professional Services Marketing
Volume	7
Issue number	1
DOIs	https://doi.org/10.1300/J090v07n01_03
State	Published - Oct 17 1991

ASJC Scopus subject areas

Business, Management and Accounting (miscellaneous)

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10.1300/J090v07n01_03

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title = "Analysis of client retention in the homeowners{\textquoteright} insurance business",

abstract = "This empirical study surveyed homeowners on various demographic and attitudinal dimensionsfor the purpose of profiling property and casualty insurance customers. The results of a discriminant analysis identified variables which are important with respect to client retention, a factor that is critical for the long-term economic health of an insurance agency.",

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Analysis of client retention in the homeowners’ insurance business

Abstract

ASJC Scopus subject areas

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