Characteristics of clients of full-service and discount brokerage firms

Mary F. Mobley, Nabil Ibrahim

Research output: Contribution to journalArticle

1 Scopus citations


Two-group discriminant analysis was used to determine what differences, if any, exist between clients of full-service and discount brokerage firms. Results suggest that a number of demographic and attitudinal variables are the key predictors of such differences. In addition, there is evidence lo indicate chat the risky shift phenomenon provides a plausible theoretical explanation for satisfaction ratings. The marketing implications of these findings are discussed.

Original languageEnglish (US)
Pages (from-to)177-186
Number of pages10
JournalJournal of Professional Services Marketing
Issue number2
StatePublished - Mar 11 1993


ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)

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