TY - JOUR
T1 - Characteristics of clients of full-service and discount brokerage firms
AU - Mobley, Mary F.
AU - Ibrahim, Nabil
PY - 1993/3/11
Y1 - 1993/3/11
N2 - Two-group discriminant analysis was used to determine what differences, if any, exist between clients of full-service and discount brokerage firms. Results suggest that a number of demographic and attitudinal variables are the key predictors of such differences. In addition, there is evidence lo indicate chat the risky shift phenomenon provides a plausible theoretical explanation for satisfaction ratings. The marketing implications of these findings are discussed.
AB - Two-group discriminant analysis was used to determine what differences, if any, exist between clients of full-service and discount brokerage firms. Results suggest that a number of demographic and attitudinal variables are the key predictors of such differences. In addition, there is evidence lo indicate chat the risky shift phenomenon provides a plausible theoretical explanation for satisfaction ratings. The marketing implications of these findings are discussed.
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U2 - 10.1300/J090v08n02_15
DO - 10.1300/J090v08n02_15
M3 - Article
AN - SCOPUS:84952739129
SN - 0748-4623
VL - 8
SP - 177
EP - 186
JO - Journal of Professional Services Marketing
JF - Journal of Professional Services Marketing
IS - 2
ER -