Characteristics of clients of full-service and discount brokerage firms

Mary F Mobley, Nabil Ibrahim

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Two-group discriminant analysis was used to determine what differences, if any, exist between clients of full-service and discount brokerage firms. Results suggest that a number of demographic and attitudinal variables are the key predictors of such differences. In addition, there is evidence lo indicate chat the risky shift phenomenon provides a plausible theoretical explanation for satisfaction ratings. The marketing implications of these findings are discussed.

Original languageEnglish (US)
Pages (from-to)177-186
Number of pages10
JournalJournal of Professional Services Marketing
Volume8
Issue number2
DOIs
StatePublished - Mar 11 1993

Fingerprint

Discount
Predictors
Marketing
Demographics
Rating
Discriminant analysis
Brokerage

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)

Cite this

Characteristics of clients of full-service and discount brokerage firms. / Mobley, Mary F; Ibrahim, Nabil.

In: Journal of Professional Services Marketing, Vol. 8, No. 2, 11.03.1993, p. 177-186.

Research output: Contribution to journalArticle

@article{429e26afe1f54e54b64bf0d66dfebcd4,
title = "Characteristics of clients of full-service and discount brokerage firms",
abstract = "Two-group discriminant analysis was used to determine what differences, if any, exist between clients of full-service and discount brokerage firms. Results suggest that a number of demographic and attitudinal variables are the key predictors of such differences. In addition, there is evidence lo indicate chat the risky shift phenomenon provides a plausible theoretical explanation for satisfaction ratings. The marketing implications of these findings are discussed.",
author = "Mobley, {Mary F} and Nabil Ibrahim",
year = "1993",
month = "3",
day = "11",
doi = "10.1300/J090v08n02_15",
language = "English (US)",
volume = "8",
pages = "177--186",
journal = "Services Marketing Quarterly",
issn = "1533-2969",
publisher = "Routledge",
number = "2",

}

TY - JOUR

T1 - Characteristics of clients of full-service and discount brokerage firms

AU - Mobley, Mary F

AU - Ibrahim, Nabil

PY - 1993/3/11

Y1 - 1993/3/11

N2 - Two-group discriminant analysis was used to determine what differences, if any, exist between clients of full-service and discount brokerage firms. Results suggest that a number of demographic and attitudinal variables are the key predictors of such differences. In addition, there is evidence lo indicate chat the risky shift phenomenon provides a plausible theoretical explanation for satisfaction ratings. The marketing implications of these findings are discussed.

AB - Two-group discriminant analysis was used to determine what differences, if any, exist between clients of full-service and discount brokerage firms. Results suggest that a number of demographic and attitudinal variables are the key predictors of such differences. In addition, there is evidence lo indicate chat the risky shift phenomenon provides a plausible theoretical explanation for satisfaction ratings. The marketing implications of these findings are discussed.

UR - http://www.scopus.com/inward/record.url?scp=84952739129&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84952739129&partnerID=8YFLogxK

U2 - 10.1300/J090v08n02_15

DO - 10.1300/J090v08n02_15

M3 - Article

VL - 8

SP - 177

EP - 186

JO - Services Marketing Quarterly

JF - Services Marketing Quarterly

SN - 1533-2969

IS - 2

ER -