@inbook{5126c4ef518e440a9ee9c7e850a48bf4,
title = "Executives{\textquoteright} Views of Academicians Verses Practitioners in the Field of Marketing",
abstract = "The study was designed to develop a better understanding of practitioners' self-perceptions as well as their perceptions of academicians with respect to various dimensions of professionalism in the field of marketing. Also, the study determines readership levels of academic marketing journals with respect to the practitioner constituency.",
keywords = "American Market Association, Business Education, Business School, Creative Idea, Harvard Business Review",
author = "Mobley, {Mary F.} and Stuart, {Elnora W.}",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-17049-7_42",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "203--207",
booktitle = "Developments in Marketing Science",
address = "United States",
}