Trends in the crowdfunding of educational technology startups

Pavlo D. Antonenko, Brenda R. Lee, Amanda Joy Kleinheksel

Research output: Contribution to journalArticle

13 Citations (Scopus)

Abstract

This article presents an analysis of active crowdfunding campaigns posted on ten crowdfunding platforms in May 2013 to provide a glimpse of the recent trends in the crowdfunding of educational technology startups. We describe the characteristics of the most successful crowdfunding campaigns in educational technology and identify the most popular crowdfunding platforms. This research provides important implications for educational technology entrepreneurs. Top performing educational technology fund raisers tend to a) request a modest but reasonable amount for each phase of the project, b) focus on the informal, out-of-school, rather than formal contexts of learning, c) attract supporters with a tiered system of rewards, and d) communicate with supporters and inform the public of the status of the project through periodic updates and progress reports. Directions for future research include conducting an in-depth content analysis of archived data and exploring the perspectives of successful educational technology entrepreneurs using qualitative interviews.

Original languageEnglish (US)
Pages (from-to)36-41
Number of pages6
JournalTechTrends
Volume58
Issue number6
DOIs
StatePublished - Oct 11 2014
Externally publishedYes

Fingerprint

Educational technology
educational technology
trend
entrepreneur
campaign
qualitative interview
reward
content analysis
school
learning

Keywords

  • crowdfunding
  • entrepreneurship
  • project design

ASJC Scopus subject areas

  • Education
  • Computer Science Applications

Cite this

Trends in the crowdfunding of educational technology startups. / Antonenko, Pavlo D.; Lee, Brenda R.; Kleinheksel, Amanda Joy.

In: TechTrends, Vol. 58, No. 6, 11.10.2014, p. 36-41.

Research output: Contribution to journalArticle

Antonenko, Pavlo D. ; Lee, Brenda R. ; Kleinheksel, Amanda Joy. / Trends in the crowdfunding of educational technology startups. In: TechTrends. 2014 ; Vol. 58, No. 6. pp. 36-41.
@article{0b18720ac6a2417e9c1713879bc1c328,
title = "Trends in the crowdfunding of educational technology startups",
abstract = "This article presents an analysis of active crowdfunding campaigns posted on ten crowdfunding platforms in May 2013 to provide a glimpse of the recent trends in the crowdfunding of educational technology startups. We describe the characteristics of the most successful crowdfunding campaigns in educational technology and identify the most popular crowdfunding platforms. This research provides important implications for educational technology entrepreneurs. Top performing educational technology fund raisers tend to a) request a modest but reasonable amount for each phase of the project, b) focus on the informal, out-of-school, rather than formal contexts of learning, c) attract supporters with a tiered system of rewards, and d) communicate with supporters and inform the public of the status of the project through periodic updates and progress reports. Directions for future research include conducting an in-depth content analysis of archived data and exploring the perspectives of successful educational technology entrepreneurs using qualitative interviews.",
keywords = "crowdfunding, entrepreneurship, project design",
author = "Antonenko, {Pavlo D.} and Lee, {Brenda R.} and Kleinheksel, {Amanda Joy}",
year = "2014",
month = "10",
day = "11",
doi = "10.1007/s11528-014-0801-2",
language = "English (US)",
volume = "58",
pages = "36--41",
journal = "TechTrends",
issn = "8756-3894",
publisher = "Springer New York",
number = "6",

}

TY - JOUR

T1 - Trends in the crowdfunding of educational technology startups

AU - Antonenko, Pavlo D.

AU - Lee, Brenda R.

AU - Kleinheksel, Amanda Joy

PY - 2014/10/11

Y1 - 2014/10/11

N2 - This article presents an analysis of active crowdfunding campaigns posted on ten crowdfunding platforms in May 2013 to provide a glimpse of the recent trends in the crowdfunding of educational technology startups. We describe the characteristics of the most successful crowdfunding campaigns in educational technology and identify the most popular crowdfunding platforms. This research provides important implications for educational technology entrepreneurs. Top performing educational technology fund raisers tend to a) request a modest but reasonable amount for each phase of the project, b) focus on the informal, out-of-school, rather than formal contexts of learning, c) attract supporters with a tiered system of rewards, and d) communicate with supporters and inform the public of the status of the project through periodic updates and progress reports. Directions for future research include conducting an in-depth content analysis of archived data and exploring the perspectives of successful educational technology entrepreneurs using qualitative interviews.

AB - This article presents an analysis of active crowdfunding campaigns posted on ten crowdfunding platforms in May 2013 to provide a glimpse of the recent trends in the crowdfunding of educational technology startups. We describe the characteristics of the most successful crowdfunding campaigns in educational technology and identify the most popular crowdfunding platforms. This research provides important implications for educational technology entrepreneurs. Top performing educational technology fund raisers tend to a) request a modest but reasonable amount for each phase of the project, b) focus on the informal, out-of-school, rather than formal contexts of learning, c) attract supporters with a tiered system of rewards, and d) communicate with supporters and inform the public of the status of the project through periodic updates and progress reports. Directions for future research include conducting an in-depth content analysis of archived data and exploring the perspectives of successful educational technology entrepreneurs using qualitative interviews.

KW - crowdfunding

KW - entrepreneurship

KW - project design

UR - http://www.scopus.com/inward/record.url?scp=84919922926&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84919922926&partnerID=8YFLogxK

U2 - 10.1007/s11528-014-0801-2

DO - 10.1007/s11528-014-0801-2

M3 - Article

AN - SCOPUS:84919922926

VL - 58

SP - 36

EP - 41

JO - TechTrends

JF - TechTrends

SN - 8756-3894

IS - 6

ER -