The drug product life cycle is affected by factors that influence the diffusion of a new drug into medical practice and its rate of adoption and relinquishment by individual physicians. These influencing factors can be discussed in the context of four general categories: perceived attributes of new drug innovations, communication channels, nature of the social system, and physician characteristics. We report results of a literature search identifying studies that have assessed these factors' influence on drug diffusion, adoption, or relinquishment. We review the findings and specifically discuss how they can help formulary managers better align physician prescribing behavior with their organization's formulary objectives.
|Original language||English (US)|
|Number of pages||9|
|State||Published - 2002|
ASJC Scopus subject areas
- Pharmacology (medical)