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Building brand advocacy on social media to improve brand equity
Manisha Mathur
James M. Hull College of Business
Research output
:
Contribution to journal
›
Article
›
peer-review
4
Scopus citations
Overview
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Dive into the research topics of 'Building brand advocacy on social media to improve brand equity'. Together they form a unique fingerprint.
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Business & Economics
Advocacy
100%
Brand Equity
91%
Social Media
72%
Conceptual Model
71%
Consumer Relations
46%
Customer-based Brand Equity
41%
Clique
39%
Social Media Marketing
36%
Seemingly Unrelated Regression
36%
Strategy Formulation
33%
Marketing Theory
33%
Marketing Practices
31%
Strategy Implementation
31%
Sociology
30%
Marketing Activities
30%
Marketers
24%
Marketing Strategy
23%
Leverage
22%
Interaction
15%